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adidas Y-3 Spring/Summer 2009

March 4, 2009

Y-3 Mood Video

Vodpod videos no longer available.

“Y-3’s campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of people’s lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication – the mood of Y-3. Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the Y-3 lifestyle where high performance meets high fashion.”

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